What is the benchmark of the future?
What will shape and define our capacities for performance and higher function of living?
I believe that we all have the capacity for better.
My purpose is to create a world shaped by self-development NOT self-limitation.
Living a life of external expectations will never unlock your full potential.
Parents, Husbands, wives, partners, athletes, coaches.
Whether your goal is to become a high performing athlete, a world class coach, improve your health or improve body composition to support wellness, this is the universal rule of life.
The core of your being is your thoughts, beliefs/perception of yourself and the world around you.
Limiting beliefs, true physical, emotional and spiritual potential do not coexist.
Shifts in mentality pave way for a new personal reality.
YOU ARE THE MOST IMPORTANT PERSON YOU WILL EVER MEET.
Leverage your gifts to extend the invitation for those around you to become more.
I’m extending that invitation to you …. Build a life beyond limits….
JOIN THE MOVEMENT, WELCOME TO OBF
The OBF MOVEMENT philosophy
The word movement has many meanings.
- To overcome.
- To change.
- To play.
Movement creates momentum. Momentum creates change. It provides direction and navigation to a destination of your choosing. However, there are some principles by which the direction is set. These are principles for movement. Without these the navigation becomes compromised and the destination is never reached. Think of them as your autopilot. They underpin your success and set the foundations for the OBF movement philosophy.
MIND AND WELLNESS
You cannot change physically without changing mentally. This is the main reason why so many people never reach their full potential. They never address the areas that truly limit their development…. Crippling self-image, lack of self-esteem, doubt, insecurities, and lack of confidence are the primary reasons why the majority never progress. These failures reinforce their initial beliefs and the cycle of negative and limited beliefs are reinforced. This would suggest that the logical place to start is by creating a self-image that will serve to enhance your existence and transcend into all areas of your life.
OBFBeyond the physical !!
Wellness underpins health. Eating natures foods and playing by natures rules ensures that we have the foundations of vitality to complement longevity. Building fitness without a foundation of wellness is the fastest way possible to cause long term damage and stress. Our philosophy is a bottom up approach, an approach that ensures we can live for tomorrow independent of prescription drugs and surgical interventions.
This in encapsulated by community, the people around you, your tribe and team. No one can do it on their own. own. Our tribe reflect your existence. Surround yourself with like-minded people and your contribution will multiply.
Then we look at the principles of movement. Skill-Mobility-Work Capacity- Strength. Each area interictally connected and of equal value. Become a motor genius and build a physical body that capable of unlimited expression. You are the most important person you will ever coach. Your skillset will open the door to new levels of freedom wither it being able to play with your kids or perform at an elite level. It is all connected, the principles for movement and the principles of movement. Juggling is more than eye hand coordination, spatial awareness, and depth perception. It is a lesson in overcoming failure and unlocking new levels of self-belief, confidence and ultimately create a new perception of yourself.
OBFUpgrade is my expression of momentum.
WHAT CLIENT'S SAY
Andy IRONMAC McKenzie / Combined Strength www.ironmacfitness.com
I have typed and deleted these words so many times, in the bid to write and convey a deserving message for Adrian. It’s for a simple reason- his work as a coach and that commitment to improving is evident in everything he does. From the searching and in depth questions when he attended my Core workshops and then later inviting me to train his members is a testament to his openness to learn and equally expose his members to other coaches. I genuinely learn from Adrian when he posts up exercises. A clear example of a coach that is applying what he has learned, putting it into practice and then letting his experience find out what works best for both him and his clients. He is more than a coach. His facility in Kilmallock is another example of a solid, principle driven man that has a great business. A performance based facility that has fostered an outstanding community of people that can move. Stop reading and go and see this man if you are in need of change, or you want to improve.
Billy Lee / limerick Senior Football Manager
Adrian is a very approachable, supportive, thorough & capable professional. What separates him from anyone else I have worked with is his personnel interest in each person he works with to educate & improve them as individuals & athletes
Iian Corbett / Captain Limerick Senior Football
Since first meeting Adrian in the winter of 2018 I’ve been nothing but impressed by his approach to training us as a collective. Puts a very people before player emphasis on all things, constant improvising of warmups to make them game specific and enjoyable!!! He has also introduced some extremely helpful and beneficial breathing and meditating techniques and is always a constant resource available to all players whenever needed! He has been a great asset to limerick football over the last two seasons.
Keegan Smith / Real Movement Project
Adrian O Brien is a true pioneer of the industry. Since our first contact he’s been genuine, warm and enthusiastic. I have no doubt that he will continue to change many lives of those who come to work with him and his reach will expand across Europe as an educator in the months and years to come.
Paudie Quish / World Champion Handballer
I had heard of O Brien Fitness through a few friends who had been attending Adrian’s classes. At the time I was preparing to compete in the World Handball Championships in Minnesota, so I thought no better time to try something new to get a step ahead of everyone else. I worked with Adrian for just over one year, focusing not only on physical health but also on mental health. I can honestly say that joining OBF was the main reason why I won gold and silver medals at the World Handball Championships. Adrian analysed my sport in detail, planned incredible programmes which had an huge impact on my fitness and endurance and also changed my entire mindset. The main take away I had from my experience of working with Adrian was to focus on positive relationships and always looking at life with a positive mindset. I will be forever grateful for Adrians dedication to helping me in life and sport.
Podge Collins / All Ireland winner and All-Star Hurler Clare
A man that lives and breathes by his beliefs. This makes it a pleasure to work with Adrian as he will understand what you can and can’t do and the best way for you to improve. An array of research, training, and his own personal experience has led him to a place that makes him such a great person to work with. I could not recommend working with Adrian highly enough.
Rik Brown / The Mace Man
Working with Adrian O’Brien has been a highlight of my career. Watching him conduct classes at his gym (Where stiff competitive spirit is blended with close bonding friendships) has taught me much about the true nature of coaching. Adrian is the gold, silver and bronze in one package, and his students are to be envied. I don’t speak any Gaelic, but I’m sure that the word for “integrity”, must be “O’Brien”. Go team OBF!!
I’ve worked with and learned under Adrian for over 4 years. Adrian is a leader in the coaching community. A man who lives his values in the quest to lead his family and community.��I was drawn to Adrian’s work through the Real MVMT community and I found the Kettlebell, Club, and juggling work to be particularly interesting.��Adrian is a go to man to support my own sports coaching. Merging Science and Coaching together to give his athletes the best chance of success. A leader and learner.
Steve Cotter / Founder and Director, International KettleBell and Fitness Federation
I’m very fortunate to visit a lot of excellent coaches and great training facilities around the world. In 2015 I was invited to teach a Kettlebell seminar at O’Brien Fitness & Performance in Kilmallock, Ireland. I became very impressed over those three days getting to know Adrian O’Brien and to watch him work. His level of dedication to his craft as a strength and conditioning coach and his dedication to his gym clients is really second to none. He really gives his heart and soul and is a good, honest, hard-working family man. I have nothing but respect for him, and anyone in Limerick County looking for a great trainer need look no further.
The OBF number
An investment in OBFUpgrade is an investment in yourself. Become more.
Share our message. Use #TeamOBF
Share this page or our podcast with a friend
Visit and purchase in the OBF store – P bars, e books, juggling balls, wedge boards, shorts or a t-shirt.
Review and subscribe to the OBFUnplugged podcast.